At ARTILLERY, we’re constantly exploring cutting-edge technologies that can simplify and enhance the web development process for our clients. Today, we’re excited to share insights into how Artificial Intelligence (AI) is revolutionizing the creation of WordPress websites, particularly through the Divi theme by Elegant Themes.

Simplifying Web Design with AI

Divi has significantly evolved, now incorporating AI tools that allow even novices to swiftly craft stunning landing pages. This feature is a game-changer for business owners looking to quickly deploy new pages for events or new business segments. The Divi Layouts AI—a guide provided by Elegant Themes—is an excellent resource to begin understanding the potential of AI in web design.

ARTILLERY’s Exclusive AI Add-on

For our clients at ARTILLERY, we offer an exclusive AI add-on available through our hosting services. For just $5 per month, this tool empowers you to speak directly to your website, instructing it to generate various page elements—from layouts to CSS code for specific animations. For instance, Jake shows how Elegant Themes created a landing page for ‘Critter Cravings’, a pet-friendly site for dogs and cats, by simply describing the vision. The AI then constructs the page, complete with typewriter effects on headlines and bespoke animations.

CMS Market Share June 2021

Live Demonstration: Building from Scratch

In the video, Jake builds a new page entitled ‘Investors’. Using Divi’s AI, he intends to create a landing page that mirrors the upscale aesthetic of our existing content, maintaining style consistency across fonts and colors. What we want is to ensure that every element on the page, from text to images, aligns with our brand identity.

Despite its many benefits, this technology is still in its infant stages. Some elements like AI-generated images and font styles may need manual adjustments to perfect. However, the ability to rapidly draft a functional and visually appealing page is invaluable, especially when time constraints are tight.

CMS Market Share June 2021

Pros and Cons of AI in Web Design


Efficiency: Quickly generate landing pages and other web content without needing deep technical expertise.
Accessibility: User-friendly for clients who may not be familiar with web design, allowing for direct input into the design process.
Customization: AI responds to specific prompts to create custom layouts, animations, and effects based on user preferences.
Cost-effective: The AI add-on is affordably priced, making advanced web design accessible to more users.
Integration: Seamlessly integrates with existing WordPress setups, maintaining a consistent style and branding across the site.


Imperfections in AI Outputs: Some elements like AI-generated images and fonts might not always align perfectly with brand standards, requiring manual adjustments.
Limited Creativity: While AI can generate functional designs, it may lack the creative nuances a professional designer would offer.
Dependency on Descriptions: The effectiveness of the AI largely depends on the user’s ability to provide clear and detailed descriptions.
Early Technology: As an emerging technology, it may experience growing pains and require frequent updates and fixes.
Consistency Issues: Occasionally, the AI might not fully adhere to predefined styles, leading to inconsistencies that need to be corrected manually.

Embracing the Future of Web Development

At ARTILLERY, we’re excited about the possibilities that Divi AI brings to our clients. If you’re looking to integrate AI into your web development process, visit us at We’re here to help you streamline your web design process, ensuring your website not only meets but exceeds your business needs.

Remember, perfection isn’t always necessary for effectiveness—especially when AI can get you most of the way there.

That sentence was really hard to say for us perfectionist designers at ARTILLERY. But it’s the truth!