StoryBrand ContentQuestionnaire

Take 15 minutes to watch the video, then fill out the questionnaire. The more specific you are, the sharper the copy will be.

Hold up!Did you watch the video?

This is your business we’re discussing.

Take 15 minutes, watch the video, then come back and fill this out.

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Step 1 of 11

Name*

First Last

Email*

Official Business Name

Keywords

What are a few words or phrases people type into Google to find a business like yours?

Chapter 1: Meet the hero

Every good story has a hero. Spoiler: it's not you, it's your customer. Let's get to know them.

What do THEY want?*

What do your customers want as it relates to your product or service?

Chapter 2: The problem

A hero needs something standing in their way. What is your customer up against?

Who's the villain?*

Name the root cause of your customer's problem, then personify it. What is the villain in their story?

The external problem*

What tangible, real-world problem do they deal with related to your product or service?

The internal problem*

How does that problem make your customer feel?

The philosophical problem*

Why is it just plain wrong for your customer to be stuck with this problem?

Chapter 3: The guide (that's you)

Heroes don't win alone. Show your customer you're the one who can get them there.

Show empathy*

What is one line that tells your customer you truly get it?

Show authority*

How do you prove you can actually solve this? Think results, experience, credentials, testimonials.

Chapter 4: The plan

Confused customers don't buy. Give them a simple path forward.

The steps*

What are the 3 or 4 simple steps to work with you, or to use your product after the sale?

The promises*

What can you promise to calm their fears about doing business with you?

Chapter 5: The call to action

Heroes don't act unless they're challenged to. Tell them exactly what to do next.

Direct call to action*

The big one. What do you want them to do? Book a call, buy now, get started.

Transitional call to action*

The low-commitment option for people who aren't ready yet. A free guide, a newsletter, a quiz.

Chapter 6: Success

Paint the picture. What does life look like once they've won?

The happy ending*

List the good things that happen when they choose you.

Chapter 7: What's at stake

Every story needs stakes. What happens if they don't act?

The stakes if they don't*

List what your customer loses or risks by not using your product or service.

The transformation (last one, promise)

This is the heart of it: who your customer becomes. Finish strong.

From...*

How did your customer feel about themselves before you?

...to*

Who do they become after? What is their aspirational identity?

Anything else? (Optional, but we read every word.)

StoryBrand ContentQuestionnaire

Hold up!Did you watch the video?

Chapter 1: Meet the hero

Chapter 2: The problem

Chapter 3: The guide (that's you)

Chapter 4: The plan

Chapter 5: The call to action

Chapter 6: Success

Chapter 7: What's at stake

The transformation (last one, promise)

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