“Your perception determines your reception.”

Josh Shipp

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Thoughts on Website Strategy

Thoughts on Website Strategy

Start with strategy. Strategy is at the heart of everything we do. In the video above, I break down some thoughts on how Apple and Google use strategy in the design of their website’s home page. “Design is not just what it looks like and how it feels. Design is...
How to Give Effective Feedback

How to Give Effective Feedback

You need a website. You’ve asked around, looked online and found Artillery. You’ve viewed our portfolio of work, dig our design style, and you understand our strategic approach to design. You trust us. We’re a perfect fit and everyone is excited! Even the best fit can...
Clean, Minimal & Powerful

Clean, Minimal & Powerful

by John Wooten The older I get, and the more experienced I become in web design; I find my approach to design becoming: clean, minimal, and powerful. In my younger years as a designer, I would often get sidetracked by flashy effects and adding features to a site...

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

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