Notes

Thoughts on Design

“Your perception determines your reception.”

Josh Shipp

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Thoughts on Website Strategy

Thoughts on Website Strategy

Start with strategy. Strategy is at the heart of everything we do. In the video above, I break down some thoughts on how Apple and Google use strategy in the design of their website's home page. “Design is not just what it looks like and how it feels. Design is how it...

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How to Give Effective Feedback

How to Give Effective Feedback

You need a website. You’ve asked around, looked online and found Artillery. You’ve viewed our portfolio of work, dig our design style, and you understand our strategic approach to design. You trust us. We’re a perfect fit and everyone is excited! Even the...

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4 Ways Websites are Like Cars

4 Ways Websites are Like Cars

Adapted and revised from our 2015 article. When you compare a tech nerd and a stereotypical “car guy,” you probably have two completely different folks in mind. One is into Captain America and the other prefers Captain Morgan (don’t we all). It may sound...

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Latest Project: District Growth

Latest Project: District Growth

District Growth is located in Washington DC. They are dedicated to serving their clients the best way possible through their homes. Whether their client's desire is to create exceptionally affordable housing or an elegant luxury condo, their aim is to see the District...

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Latest Project: Sebastian’s Table

Latest Project: Sebastian’s Table

Sebastian's Table is a high end, Mediterranean restaurant located in Lincoln, Nebraska. Sebastian's Table is celebrating the reopening of their beloved restaurant and sophisticated, speakeasy Eleanora. They believe in encouraging conversation, the discovery of new...

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Latest Project: Lighting for Impact

Latest Project: Lighting for Impact

Lighting for Impact offers innovative and affordable retail LED merchandising solutions to transform the way customers see, shop and spend. Their mission is to help retailers and brands enhance the in-store shopping experience.  We worked with Lighting for Impact to...

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