Notes
Thoughts on Design
Read more“Your perception determines your reception.”
Josh Shipp

Thoughts on Website Strategy
Start with strategy. Strategy is at the heart of everything we do. In the video above, I break down some thoughts on how Apple and Google use strategy in the design of their website's home page. “Design is not just what it looks like and how it feels. Design is how it...

10 Things to Ask When Getting Quotes for a New Website
Hire a teacher; not a salesman. 1) Price. Did someone say elephant in the room? Price can be the most infuriating thing to wrap the mind around for both the client and the web design firm. Price has many variants and it really does vary by project. It is true that...

How We Made It to Google’s Front Page with a $0 Budget
Please note: We, in no way, can guarantee the results listed below. This is simply a combination of all our efforts and the results we found. We also recommend companies work with an S.E.O. (and/or) marketing firm if their budget allows. Please contact us if you are...

S.E.O. — A Basic Overview from a Web Designer’s Perspective
Why is SEO important for my website? Search engine optimization, or SEO, has been around for a while now. People know the or at least the acronym, but not everyone understands exactly what it is. No shame, if you’re not a marketing professional or building websites...

How to Give Effective Feedback
You need a website. You’ve asked around, looked online and found Artillery. You’ve viewed our portfolio of work, dig our design style, and you understand our strategic approach to design. You trust us. We’re a perfect fit and everyone is excited! Even the...

4 Ways Websites are Like Cars
Adapted and revised from our 2015 article. When you compare a tech nerd and a stereotypical “car guy,” you probably have two completely different folks in mind. One is into Captain America and the other prefers Captain Morgan (don’t we all). It may sound...

Latest Project: District Growth
District Growth is located in Washington DC. They are dedicated to serving their clients the best way possible through their homes. Whether their client's desire is to create exceptionally affordable housing or an elegant luxury condo, their aim is to see the District...

Latest Project: Sebastian’s Table
Sebastian's Table is a high end, Mediterranean restaurant located in Lincoln, Nebraska. Sebastian's Table is celebrating the reopening of their beloved restaurant and sophisticated, speakeasy Eleanora. They believe in encouraging conversation, the discovery of new...

Latest Project: Lighting for Impact
Lighting for Impact offers innovative and affordable retail LED merchandising solutions to transform the way customers see, shop and spend. Their mission is to help retailers and brands enhance the in-store shopping experience. We worked with Lighting for Impact to...