“Your perception determines your reception.”

Josh Shipp

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

In an evaluation of 200 small business websites, 70% of them did not display clear calls-to-action for anything on their Home pages; such as specials, email newsletters, how-to guides, demos, and interactive tools.

“Great design is eliminating all unnecessary details.”

Minh D. Tran

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

Lindon Leader

88% of online consumers are less likely to return to a site after a bad experience.