Industry
Look & Vibe
Clear
Approachable
Unified
Location
Lincoln | NE
SD LawHelp
Branding | Copywriting | Featured | Website
What They Wanted to Achieve:
- Give each of three organizations clear identity while maintaining unity
- Create a streamlined application process that welcomes clients and volunteers
- Surface and highlight valuable content for maximum engagement
- Effectively recruit volunteer attorneys and set clear expectations
The logodesign
For SD Law Help, the goal was to create a primary mark that felt modern, simple, and deeply connected to the community it serves. The final symbol subtly echoes Native American motifs representing protection, connection, and family—values that align with the organization’s mission.
We also developed a set of colorways to ensure the mark maintains strong contrast and clarity across different backgrounds. This flexibility keeps the brand consistent and recognizable in every application.
Moredetails
These three organizations serve as the only safety net for low-income South Dakotans facing civil legal challenges. They provide legal advice, brief services, and direct attorney representation across the state. With no other options available and overwhelming demand, they remain deeply committed to advancing equal access to justice for South Dakota’s most vulnerable citizens.
We partnered with Brittany from Downey Strategy on messaging, and then Sierra created a unified brand that honors each organization’s distinct identity while bringing them together cohesively. Artillery built a streamlined website that simplifies the application process and sets clear expectations from the start. We significantly reduced page clutter and used strategic design to help the most important information stand out naturally. The result is a down-to-earth, approachable experience that makes justice feel accessible rather than intimidating.
