TheCourse Corrector
What They Wanted to Achieve:
- Establish a clear brand identity that differentiates them from typical course creators
- Effectively communicate their unique audit-based approach
- Position their combined three decades of strategy, mindset, and experience as a powerful advantage
- Attract the right clients—those with failing courses who need expert intervention, not beginners
The logodesign
The Course Corrector logo was built to embody a brand that feels friendly, accessible, and confidently guided. The all-lowercase wordmark establishes a warm, down-to-earth tone, while the hand-drawn underline beneath corrector subtly nods to the idea of “editing” and refining—mirroring the transformation clients experience through the brand’s work. Its clean, modern construction keeps the mark professional, while still allowing personality to shine through. Multiple colorways and a supportive secondary icon system were developed to ensure versatility across digital and print touchpoints, all maintaining clarity, contrast, and brand cohesion.
Moredetails
The Course Corrector doesn’t hand you another framework. Instead, Linda and Maya audit existing courses using a proven six-point system backed by three decades of combined expertise. They work with business owners who have a successful one-on-one program but whose course isn’t delivering results. Their clients see high completion rates because they fix what’s actually broken rather than simply adding more content.
Artillery created a complete brand identity that positions The Course Corrector as the industry’s problem solvers. We developed brand values centered on trust, integrity, and expertise, and built messaging using the StoryBrand methodology. The branding clearly communicates their unique position: they’re not course creators—they’re course correctors. We gave them a visual identity and strategic messaging that attracts their ideal clients: business owners with underperforming courses who are ready to invest in fixing them right.
“We had an amazing experience working with Artillery. They are incredibly thoughtful and personal in their approach to web design and branding. More so, they are responsive and efficient in their working style, making the entire process fun, engaging, and interactive. We really couldn’t recommend them more and can’t thank them enough for the experience and final product.”
Maya Stojkovich
