Industry

Look & Vibe

Warm
Organic
Genuine

Location

Lincoln | NE

WholeheartedHealthcare

Wholehearted Healthcare came to Artillery with tremendous heart but no clear digital direction. Dr. Gena offers something rare—intimate, holistic healthcare in a small town with a modern touch. However, her website was difficult to navigate, with too many competing elements and a confusing structure. It didn't convey the calm, genuine care that makes her practice special. She needed a website that felt as welcoming as her office.

What She Wanted to Achieve:

  • Create a unified, seamless user experience in one cohesive space
  • Develop a modern design that reflects her holistic, contemporary approach
  • Provide intuitive navigation that makes connecting effortless for patients
  • Capture the warmth and authenticity of her in-person care online

The logodesign

The logomark is grounded and organic, with hand-drawn lines forming a nature-inspired symbol that conveys wholeness and renewal. The upward movement suggests growth and healing, while the balanced shape creates a sense of calm. It’s timeless and human, reflecting both holistic care and the healing journey.

Brand Guidelines brand assets page

Moredetails

The visual identity feels warm and grounded, featuring organic, hand-drawn elements, subtle textures, and stone-inspired forms that echo restoration and balance. The logomark reinforces themes of growth and wholeness, while muted, nature-based colors and clean typography work together to create an atmosphere of calm professionalism. The result is a timeless, human-centered brand that authentically reflects holistic care.

Wholehearted Healthcare website homepage case study by ARTILLERY

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