StrategyQuestionnaire

Before we build anything, we need to understand your business, your audience, and what you want your website to actually do. This questionnaire is step one. Take your time with it.

Hold up!Did you watch the video?

This is your brand we’re discussing.

Take 5 minutes, watch the video, then come back and fill this out.

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Step 1 of 8

12%

First, the basics

The essentials, so we know who we are talking to.

Name*

First Last

Email*

Phone

Business Name*

Current Website

What is your role in the business?

What is the primary purpose of your business?*

Who you are

Before we design anything, let us understand your brand personality.

If your business was a character in any story (real or fiction), who would they be?

If your brand were a person, which of the following would best describe them?

Sincere: Down-to-Earth, Honest, Wholesome, Cheerful

Exciting: Daring, Spirited, Contemporary, Imaginative

Competent: Reliable, Intelligent, Successful

Sophisticated: Classy, Glamorous, Charming, Smooth

Who is your target market?*

The target market includes demographic, geographic, and psychographic descriptors. For example, ARTILLERY's target market is: Business owners ages 30-65 in the United States who value strategic design.

Goals & competition

Where you are headed, and who you are up against.

What are your top 3 goals you want to accomplish with your new website?*

Who are your top 3 competitors?

What makes you stand out from these competitors?

Put another way: What's the best compliment a customer has ever given you?

What you offer

What you sell, and how your current site is working (or not).

What are your major services, products, or programs?*

What do you like or dislike about your current website?

The new site

What your new website actually needs to do.

List the pages and features you need

Also known as the Site Outline or Site Map

Which websites do you love?

List a few websites you like (any industry) and tell us what grabs you: the design, the words, the vibe. Let us inside your design brain!

Look & feel

The visual direction that feels like you.

Which of these designs would suit your brand best? (Select up to 3)

artillerymedia.com

drlindsayshaw.com

ejcarrion.com

masseywines.com

thebodylablnk.com

riseintegrativehealth.com

safepasturesne.org

nepadd.com

All designed and built by ARTILLERY, by the way.

If you had to choose one of these fonts for your brand, which would you choose?

Websites people trust

Classic

Websites people trust

Serif

Websites people trust

Rounded

Websites people trust

Modern

What is your plan for photography for this project?

Package & budget

What you are looking for, and the investment range.

What type of website package are you interested in?*

What is the difference?

Premium WordPress Website · Proven · from $2,500 is built on what already works, tuned until it’s unmistakably yours. Strategy, content, and wireframing come standard, with a style tile of proven winners, handcrafted on our battle-tested ARTILLERY framework. Your first review is your actual homepage, built and real. Approve it and we build out the full site. Two rounds of revisions.

Design and build by:
The ARTILLERY design team
From $2,500

Signature WordPress Website · Bespoke · from $5,000 is designed from a blank page, around your brand and nobody else’s. A senior designer leads your project start to finish: wireframe, custom style tile, and a full mockup you approve before we build a thing, with a design system built from scratch. Three rounds of revisions at every stage.

Design and build by:
An ARTILLERY Senior Designer
From $5,000

Signature WordPress Website (from $5,000)

Premium WordPress Website (from $2,500)

Don't know yet (we can clarify on a call!)

What is your approximate budget for a Signature WordPress website?*

We know this question can feel a little taboo, but having a number to structure our proposals around helps us stay aligned and on track. Signature builds with a senior designer range anywhere from $5,000 to $15,000+ depending on features and scope.

What is your approximate budget for a Premium WordPress website?*

We know this question may be considered taboo; but having a number to structure our proposals around is incredibly helpful to stay on track. Premium is what we do: most ARTILLERY sites take this path. Pricing ranges from ~$2,500 for a full, custom landing page to ~$4,500 for a standard website design and build, and up from there depending on features and budget.

What is your approximate budget for a website?*

We know this question may be considered taboo; but having a number to structure our proposals around is incredibly helpful to stay on track. Sites with ARTILLERY can range anywhere between $2,500 and $15k and above depending on features and budget.

Logistics & wrap-up

A few last things and you are done.

What's your timeline?*

No rush. Standard timeline (or just looking for a quote).

I'm looking to sign an agreement quickly.

I need something live; even if it's just a temporary landing page.

Help! I'm in the middle of a website emergency!

From nothing at all to a launched ARTILLERY website takes ~8-12 weeks.
Our booking queue ranges from 2 weeks to 2 months out, and if you need something sooner we can get a simple interim landing page live within 48-72 hours.

How did you hear about us?*

We have a few referral systems in place, but generally we just like to say 'thanks' to the folks in our network who spread the love.

Also, if a group you're a part of offers discounts in a partnership with ARTILLERY, please mention that here!

Anything else you'd like to add?

StrategyQuestionnaire

Hold up!Did you watch the video?

First, the basics

Who you are

Goals & competition

What you offer

The new site

Look & feel

artillerymedia.com

drlindsayshaw.com

ejcarrion.com

masseywines.com

thebodylablnk.com

riseintegrativehealth.com

safepasturesne.org

nepadd.com

Classic

Serif

Rounded

Modern

Package & budget

Logistics & wrap-up

Contact

Explore

Services

Get one email per month from us.

Listen to Slow & Steady

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