Our WebsiteProcess

We begin with our strategy questionnaire. You’ll answer questions about your organization, your audience, and what you want to accomplish.

We schedule a call to really get to know you and your work. We talk through your questionnaire responses and dig deeper into your goals.

We map out your website’s structure and flow. This plan shows how pages connect and how visitors will move through your site.

“Their setup questions were thought-provoking and made me really consider what I wanted.” — OUPSF Marketing Team

We pull together inspiration, imagery, and direction that captures the feeling of your brand. We gather website links you like.

Have a logo? Great. We’ll use it and move on.

Starting from scratch? We draw yours by hand. 

If we’re doing the branding, we’ll deliver a brand style guide: your custom, hand-drawn logo, color palette, typography, textures, and usage guidelines.

We give you a page-by-page outline with guidance on what each section needs to say, and you write the copy yourself. We’ll review it and suggest edits.

This is Project CORE. We dig into your strategy questionnaire, your brand voice, your Google Analytics/GSC, and your customers’ own words, then use that context to write professional copy for every page. You review and revise.

We bring in Brittany Downey of DowneyStrategy.com: a brand messaging strategist who partners with ARTILLERY on projects that need deeper copy work.

We create a blueprint for your key pages. This sketch shows the layout and helps us figure out how to guide visitors where they need to go.

We pull together the visual elements for your site: colors, fonts, imagery, and overall feel. This is where we get aligned before a single pixel moves.

We bring it all together into a full page mockup. You’ll see exactly what your site’s homepage will look like, and we refine until it feels right.

“They really designed our perfect branding and site design on the first round.” — Jamie Tompkins

We build your site in our testing environment. This is where designs become a functioning website. We use WordPress and Divi and follow current best practices.

We walk through the site with you and make any needed adjustments. Then we test everything: different browsers, different devices, all the forms and features.

Your site goes live. We handle the technical details: DNS, SSL, redirects, speed optimization, and make sure everything transfers over correctly.

“I felt at ease the whole time, knowing that they had clearly perfected this process over many iterations.” — John Clarke

We record custom tutorial videos showing you how to update your own content. Text changes, image swaps, adding a blog post. You’ll know how to do it yourself. 

Your site moves onto one of our managed hosting plans. We handle security, backups, WordPress updates, daily plugin maintenance, and more. Month to month, no contracts.

This is where most web companies disappear. We don’t. You’ll have a team that knows your site, knows your business, and answers when you email.

“After the site launched, they remained side-by-side with us, walking us through the next steps and handled all of the ‘hard stuff’ for us.” — Jamie Tompkins