Fill in the blanks. Launch with confidence.
Landing PageFormula
What does your business do? Use SEO keywords.
How does this make your customer’s life better?
A benefit
For the hero
Another benefit
For the hero’s family
Benefit three
For the hero’s business
What’s the problem your customer deals with?
Elaborate on the issue. Show empathy. Make them feel seen.
Issue 01
- Use bullet points to break it down
- Keep each bullet short
- Describe the problem clearly
Issue 02
- List the struggles they’re tired of
- Be empathetic but simple
- Keep it skim-friendly
Issue 03
- Describe the emotional side too
- Use simple words
- Focus on how it feels
How does your solution solve the problem?
Describe what you offer and how it solves the issue. Keep it simple and focused on results.
What’s the plan to do business with you?
Use a 3-step plan to guide your customer forward. Keep it frictionless.
Schedule a free consultation
Or a similar simple starting point.
We create a personalized plan
And start the service.
You enjoy the results
Stress less. Grow faster.
Why should they trust you?
Add 1–3 testimonials, recognizable logos, or simple proof of success. A simple quote block works great here.
“Everything is clearer now”
“Working with [Business Name] was the best decision we made this year.”
Satisfied client
“Exactly what they promised”
“They delivered exactly what they promised, and fast.”
A real client
“I would hire them again”
“These guys know their stuff and had a process for everything.”
A returning customer
What do they get?
List the deliverables or features clearly. Then remind them how it helps. Two common layouts:
Small Plan
per month
- Deliverable one
- Deliverable two
- Deliverable three
Yearly Plan
per month
- Deliverable one
- Deliverable two
- Deliverable three
Lifetime Plan
per month
- Deliverable one
- Deliverable two
- Deliverable three
Or service cards instead of price cards: name each service (use a keyword), one reassuring line, three bullets.
What transformation can they expect?
Show how their life or business will change. A side-by-side works well.
Before
- Confused by what to write
- Not sure what’s working
- Frustrated with low engagement
After
- Clear messaging
- A website that actually converts
- Confidence in your online presence
Repeat your main CTA clearly and confidently.
Remind them of the benefit they’ll get. What action do you want them to take?