Industry
Look & Vibe
Warm
Artisanal
Inviting
Location
Lincoln | NE
HartleyCoffee
What They Wanted to Achieve:
- Launch a website with seamless online ordering capabilities
- Offer subscription options for their loyal, recurring customers
- Create educational content that engages and excites coffee enthusiasts
- Showcase meaningful local business partnerships and community connections
The logodesign
The Hartley Coffee logo was crafted to be a timeless, refined mark that instantly communicates the brand’s elevated yet approachable identity. At its core is a geometric emblem—clean, modern lines forming a distinctive symbol that remains recognizable across any application. Paired with a classic serif wordmark, the full logo balances contemporary sophistication with warmth, creating a visual language that feels both premium and grounded. Multiple variations were developed to ensure flexibility across digital and print environments, all while maintaining strong contrast, clarity, and consistency.
Moredetails
Hartley Coffee roasts to order, ensuring every bag is fresh and flavorful. With rotating inventory and a commitment to high-quality beans, they deliver a premium coffee experience that’s consistent every time. They serve daily drinkers, coffee enthusiasts, and local businesses with Jimmy Neutron-level precision meets coffee passion.
Artillery created a clean, modern e-commerce site where ordering is effortless. We built an intuitive shop with filter options, quick-view features, and easy add-to-cart functionality across all roast types and rotating selections. We integrated subscription options and account management for seamless ordering, while the black-and-white aesthetic with geometric shapes complements their modern logo. Local business partner logos build credibility throughout the site. The result is a sleek digital storefront that makes premium, roast-to-order coffee accessible to everyone.
